At Helly Clothes (“we”, “us”, or “our”), we value your trust as much as we value the performance of our adventure-ready apparel. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website hellyfashionstore.com.

1. Information We Collect

Just as our technical apparel is designed for precision, we collect only necessary information to enhance your shopping experience:

  • Personal Information: When you make a purchase, we collect your name, email address, shipping address, payment information (processed securely through our PCI-DSS compliant system), and phone number.
  • Browsing Data: Like the GPS in our hiking gear, we track pages visited, products viewed, and time spent on our site to improve your experience.
  • Technical Information: We collect IP address, browser type, and device information to ensure our site performs as reliably as our waterproof outerwear.

2. How We Use Your Information

Your data helps us create the seamless experience our performance wear promises:

  • Process transactions with bank-level 256-bit SSL encryption
  • Provide customer support as dependable as our hiking boots
  • Improve our products and website functionality
  • Send order confirmations and shipping updates
  • Personalize your shopping experience (with your consent)
  • Prevent fraud with the same vigilance as our apparel protects against the elements

3. Data Sharing and Disclosure

We treat your data with the same care we put into our technical fabrics:

  • Service Providers: We share only necessary information with payment processors, shipping carriers, and IT service providers – all held to strict confidentiality agreements.
  • Legal Requirements: We may disclose information if required by law, with the same seriousness as we approach our product safety standards.
  • Business Transfers: In case of merger or acquisition, customer information may be transferred, with notice provided.

We never sell your personal information to third parties.

4. Data Storage and Security

Your data security is as important to us as the waterproofing in our coats:

  • All transactions use 256-bit SSL encryption
  • Payment data is tokenized and never stored on our servers
  • Regular security audits to maintain PCI-DSS compliance
  • Data is stored on secure servers with limited access

While we implement robust security measures like those in our performance gear, no system is 100% secure. We encourage strong password practices for your account.

5. Your Rights and Choices

You have control over your data, just as you have control over your adventures:

  • Access: Request a copy of your personal data we hold
  • Correction: Update inaccurate information
  • Deletion: Request deletion of your personal data, subject to legal requirements
  • Opt-Out: Unsubscribe from marketing emails at any time
  • Restrict Processing: Limit how we use your data

To exercise these rights, contact us at [email protected].

6. Cookies and Tracking Technologies

Our site uses cookies – small data files that help your browsing experience run as smoothly as our performance fabrics:

  • Essential Cookies: Required for site functionality (e.g., shopping cart)
  • Performance Cookies: Help us improve site performance
  • Marketing Cookies: Used with consent to personalize ads

You can manage cookie preferences through your browser settings. Note that disabling cookies may affect site functionality.

7. International Data Transfers

As a global brand shipping worldwide (excluding parts of Asia and certain remote regions), your data may be transferred to and processed in countries outside your own. We ensure all transfers comply with applicable data protection laws.

8. Children’s Privacy

While we offer Kids’ Sets, our website is not directed at children under 13. We do not knowingly collect personal information from children without parental consent.

9. Changes to This Policy

We may update this policy as we innovate our products and services. Significant changes will be communicated through our website or email. The “Last Updated” date at the top indicates the latest revision.

10. Contact Us

For privacy-related questions or to exercise your rights, contact our Chicago-based team:

Helly Clothes
363 Rebecca Street
Chicago, US 60607
Email: [email protected]

Just as our gear stands up to the elements, we stand behind our commitment to your privacy.